Cadbury Dairy Milk is now even more joy-filled Now BIGGER with more in every piece, and WHOLE nuts in nut blocks

Discover the NEW Joy-filled block by scrolling below

*10% more chocolate in every 10% extra joy labelled block
**Whole nuts included in Cadbury Dairy Milk Fruit & Nut, Hazelnut and Roast Almond

1

NEW - CHOC PIECE SHAPE

Cadbury is committed to creating
moments of joy for all Australians, and
we do this by ensuring that our
product is the most joyful it can be.

Following research and input from
Australians, we’ve reshaped Cadbury
Dairy Milk pieces to be smoother and
more joyful to eat than ever before!

NEW
OLD
2

NEW - WHOLE NUTS IN NUT BLOCKS

Nut lovers, we’ve been listening and it’s
not just the shape of our chocolate that’s
changing.

We’re proud to announce that all nut
variety blocks will now feature whole nuts
for extra crunch, and that delicious nutty
taste.

**Whole nuts included in Cadbury Dairy Milk
Fruit & Nut, Hazelnut and Roast Almond

3

NEW - GENEROUS BLOCKS

Our Cadbury Dairy Milk blocks are
choc-a-block full of joy. Some are now
even bigger.

Our flagship blocks now have 10% more
in every block, which means there’s
even more chocolate and more joy
for Australians to share with loved ones

*10% more chocolate in every
10% extra joy labelled block

4

NEW - PEEL & RE-SEAL PACKAGING

To help ensure all this joy lasts as long as possible, we’ve created new peel and re-seal packaging for Cadbury Dairy Milk blocks.
To help demonstrate how it works, we’ve put together a short little video too. Enjoy!

Play video to view the joy